Innovative Fragrance Designer

Welcome
to Dubaï

We blend technical excellence with deep cultural insigths

Who we are

Established in Dubai since 2006, Expressions Parfumées was one of the pioneers in setting up operations in the Emirates, with a regional presence formally established in 2013. The Middle East plays a strategic role in the company’s global expansion, now accounting for nearly 30% of its revenue and experiencing an average annual growth rate of 30% over the past three years.

This strong performance has led to the opening of a new 1,000 m² office in Deira—the historic heart of Dubai and a major hub for wholesale perfumery. This modern creative center is equipped with state-of-the-art analytical, weighing, and testing technologies, enabling our team of perfumers and evaluators to design high-performing, innovative fragrances across all product categories, while upholding the high standards of quality and service that define Expressions Parfumées.

The opening of this new facility represents a major milestone in the company’s regional growth. From its strategic base in Dubai, the subsidiary already supplies over 35 countries.

Our regional strategy is fueled by strong partnerships with some of the most prestigious names in the fragrance industry and we are proud of their trust.

Creative Center

0
employees
0
% of employees involved in the creative process
0
Countries/regions supplied from Dubaï

Our expertise

Fine fragrances

Each creation is designed to be the olfactory embodiment of a powerful, unique, and unforgettable emotion. This is the vision that drives our perfumers, who adopt a bespoke approach tailored to each client. By listening closely to their needs, aligning with their brand values, and understanding the expectations of their target market, we craft fragrances that preserve the dreamlike essence of our industry. In a dynamic and competitive environment like Dubai—one of the world’s fastest-growing hubs for luxury and niche perfumery—we embrace cutting-edge ingredients and breakthrough innovations to fuel boundless creativity. Whether destined for high-end markets, niche collections, or large-scale distribution, our creations resonate with the refined tastes and cultural diversity that define this vibrant region.

Personal Care

Cosmetics, shower gels, soaps, hair care products… A constantly evolving market that reinvents itself across all types of applications. Our dedicated perfumers craft each fragrance with precision, carefully balancing pleasure, technical performance, regulatory compliance, compatibility, and innovation to ensure the best olfactory impact, whether in bloom, on the hair, or on the skin. No matter the application, all our creations are designed to deliver optimal fragrance performance. Our creative teams work closely with each client to meet their specific needs, ensuring the highest quality while enhancing product claims and reinforcing the brand image of those who place their trust in us.

Home & Air care

At Expressions Parfumées, our dedicated perfumers, experts in the art of creating atmosphere, craft home fragrances that reflect each brand’s unique identity while honoring regional preferences and cultural nuances. Their expertise ensures the perfect harmony between performance and emotional impact, always developed in full compliance with market-specific requirements and regulatory standards. From powder detergents and fabric softeners to multi-surface cleaners and dishwashing liquids, our Dubai team designs fragrances that turn everyday household tasks into memorable sensory experiences. Leveraging deep regional expertise and cutting-edge innovations, our dedicated perfumers ensure optimal fragrance performance : whether in water, on wet surfaces, or after drying. Guided by values of purity, wellbeing, comfort, and escape, we craft scents that elevate both the functional effectiveness and the emotional resonance of home care products, perfectly attuned to the tastes and expectations of consumers across the Middle East.

Innovations

Beyond creativity, delivering cutting-edge fragrance innovations is key to helping our clients’ products stand out—across all applications. In close collaboration with our perfumers, our experts tackle both current and future challenges to provide our customers with a true competitive edge and meet the expectations of increasingly informed and curious consumers, constantly seeking novelty. Driven by marketing insights and trend forecasts, our Innovation & Development team is committed to crafting ever more forward-thinking, on-trend formulations that push the boundaries of perfumery.

Our team

THIERRY FLEURICHAMP
Area Managing Director ‑ SAMEA
MURAD MOHAMMAD SHIHADEH
Area Sales Manager
ANUMOD VELAYUDHAN KOLLADIKKAL
Sales Manager
KHALIL DIAB
Junior Sales Manager
SREELAKSHMA KANNAPPASSERY
Junior Sales Manager
SOFIA BARDELLI
Junior Perfumer
QUENTIN ROUSSEL
Junior Perfumer
BRENDA FLORES CANLAS
SAMEA Evaluation Manager

Our production

In our state-of-the-art, highly automated 6000 m² facility located in Grasse – world capital of perfumery), fragrance come to life with remarkable efficiency, and the highest Made in France standards.

Excellence, quality, and flexibility are the pillars of our operations, supported by a skilled, motivated, and committed team dedicated to delivering exceptional responsiveness and adapting seamlessly to evolving market needs.

Thanks to streamlined processes and optimal resource management, we are able to fulfill customer requests at record speed : producing up to 280 compositions per day with an average lead time of just ten days, all while maintaining uncompromising quality.

Every stage of our production is meticulously monitored by our Quality Control department, ensuring each fragrance meets the exact specifications and expectations of our clients.

By adhering to Good Manufacturing Practices (GMP) and investing in advanced technologies—including 3 Colibri automated weighing robots and innovative storage systems : we guarantee precision, consistency, and flawless quality, with an annual production capacity nearing 8,000 tons.

News

Contact us

Our contact details

Expressions Parfumées
4th floor Al Gurg Tower 1,
Baniyas Road, P.O. Box 28751
Dubai – UAE

Mail: infoDUBAI@epparfums.com
Phone: +971 4 370 7593

Contact us

    *Required fields

    Your data is processed by the company EXPRESSIONS PARFUMEES SAS in order to manage your contact request, in accordance with its Data Privacy Policy. To access your data, request their rectification or deletion, object to their processing or define post-mortem directives, you should contact us by email at the following address: RGPD@EPParfums.com. Proof of identity may be requested to exercise these rights.